Pricing detail

What gets billed on top

Short answer: texts, calls, emails and Mason's minutes, at cost.

Every plan includes the system. What it doesn't include is the per-use cost of texts, calls, emails and Mason's minutes, because that varies wildly by how busy you are. A contractor sending 40 quotes a month costs more to run than one sending 10.

So we bill it the way your phone company does: you use it, you pay for it, at what it costs us. No markup, and no bundling it into the monthly so quiet months subsidize busy ones.

The rule

You see the same rate we pay. We take nothing on top of it, in either direction.

Usage appears as its own line on the following month's invoice, itemized, so a busy August looks like a busy August.

The rate card

Every line item, at cost

Published US rates, passed straight through. When a carrier or provider changes a rate, your invoice changes with it.

Core

Phone, text and email

The day-to-day traffic: calls in and out, texts to homeowners, quote and invoice emails.

Text message $0.0075 Per segment, sent or received. Plus a carrier fee of $0.003 to $0.005. Over 160 characters counts as two segments.
Picture message $0.022 Per message. Job photos, before and after shots.
Phone call, inbound $0.0117 Per minute.
Phone call, outbound $0.0166 Per minute.
Call recording $0.0025 Per minute recorded.
Email $0.68 Per 1,000 sent.
Email verification $2.50 Per 1,000 addresses checked before a send, so bad addresses don't hurt delivery.
Premium workflow step $0.01 Per run. Webhooks and outside-app steps only; standard steps are free.
Local phone number $1.15 Per month.

AI

Mason and the AI tools

Charged on top of the phone or text rate it rides on. A Mason call pays the voice rate and the phone minute.

Mason on the phone ~$0.16 Per minute, on average. A $0.06 base plus AI usage, so long or complex calls run higher.
AI text replies ~$0.02 Per message Mason writes by text or web chat. The text itself is billed as a normal segment.
Review replies $0.01 Per AI-written response to a Google or Facebook review.
Written content $0.09 Per 1,000 words, for posts and page copy.
AI images $0.063 Per image generated.

Carrier registration

Required before any business can text

US carriers make every business register its brand and texting use before messages go out. Nothing texts until it clears. We file it for you; the fees are the carriers'.

Brand registration, standard $24.50 One time. Most contractors.
Brand registration, high volume $71.91 One time. Only for very large send volumes.
Campaign fee $2–$10 Per month, per active texting campaign.

Sample months

What a real month costs

Three contractors at three levels of busy. Rates from the card above, carrier fees included.

Quiet month

About 10 quotes out

150 text segments $1.72
200 emails $0.14
100 phone minutes in $1.17
30 minutes of Mason $4.89
Local phone number $1.15
On the invoice $9.07

Busy season

About 40 quotes out

600 text segments $6.88
800 emails $0.54
300 minutes in, 100 out $5.16
120 minutes of Mason $19.56
Local phone number $1.15
On the invoice $33.29

Peak, ads running

About 100 quotes out

1,500 text segments $17.21
3,000 emails $2.03
800 minutes in, 300 out $14.30
400 minutes of Mason $65.20
500 AI text replies $10.00
Local phone number $1.15
On the invoice $109.89

Rates checked September 2026 against our phone and AI providers' published US pricing. One-time carrier registration isn't included in the sample months.

What's not billed this way

  • The software itself
  • Setup, training and support
  • Your website and hosting
  • Anything in your plan's feature list

Own the Season only

On ad spend

Ad budget is separate again, and it's paid direct to Google and Meta on your own card. It never passes through us, which means we can't mark it up and you can see every dollar in your own ad account.

See pricing →

We'll walk you through a real invoice

Bring your quote volume and we'll tell you roughly what a month costs you before you sign anything.

Book a free 30-minute call →